Marketing & Business (with Industry Placement) BA (Hons)

Why choose this course?<br/>Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.<br/><br/>Students will:<br/>Discover how and why do we choose the things that we buy and what influences people when they choose goods or services.<br/>Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising.<br/>Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’.<br/><br/>*This subject area is rated top 10 in the UK for Satisfied with Teaching in the Business and Management subject area league table in the Guardian University Guide, 2025. <br/><br/>Key Course Features: <br/>Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing.<br/>Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready.<br/>Includes practical experience with an optional industrial placement in business to solve a genuine industry problem.<br/>Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s.<br/>Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.