Sports Management BA (Hons)

Looking for a business management degree with a difference? The opportunity to work in sports management is a dream for anyone with a passion for sport, but you don’t have to be a sports fanatic to take this degree. One of the most exciting industries, sport and leisure in the UK alone employs 580,000 people. In 2019, more than a third of those employed in the field of sport in the EU-27 was aged between 15-29.<br/><br/>Developed in partnership with some of London’s leading sports clubs, agencies and governing bodies, including Queens Park Rangers and the MCC at Lords, our BA includes practical, professional work experience with a sports club or agency to get you work-ready.<br/><br/>Whether you go on to work as a marketing manager for a Premiership club, a sports analyst, sponsorship executive or diversity advisor, the career pathways are varied and rewarding.<br/><br/>Our degree provides an innovative, industry-focused programme that develops your knowledge of contemporary business management within the context of the wider sports industry. You will gain an in-depth knowledge of how the industry works. You will also learn to appreciate the internal and external challenges facing sports organisations, such as sustainability, diversity, and the impact of new technologies on sports marketing, management and customer engagement.<br/><br/>Specialist optional modules allow you to tailor your studies to match your interests. They include marketing and management, entrepreneurial enterprise, event management, sustainability, and social media innovation.<br/><br/>Where better to study than a centre of sports excellence? With 12 professional football teams, two premiership rugby team, and two country cricket sides, London is home to iconic sporting venues such as Wembley Stadium, Twickenham, Lord’s Cricket Ground and the Olympic Park in East London.

The University of Westminster is a global university in London with a supportive and welcoming community of over 20,000 students from over 160 countries. <br/><br/>Students receive tailored support through personal tutors, mentoring from industry professionals and access to Zone29 - a nine-storey hub for enterprise and career success offering placements, events and one-to-one advice. You can also look forward to opportunities for UK and international travel and free perks like breakfast, gym membership and a wide range of student clubs to support your wellbeing. <br/><br/>Westminster was ranked number 1 in the UK for work-based learning (Forage UK University and Educator Awards 2023) and shortlisted for Best Entrepreneurial Initiative at the London Higher Awards in 2024. They were awarded TEF Silver in the 2023 teaching excellence framework. They have been rated Silver for Student Experience and Student Outcomes, indicating a very high standard in these areas.