Global Business Management (Marketing) BSc (Hons)

This exciting course allows you to top up your existing qualifications to an honour’s degree in one year, whilst benefiting from all that Northumbria University and the city of Newcastle has to offer. <br/>This course has been designed to give you the ideal balance between a broad understanding of business, by developing your specialist knowledge in contemporary business management with an emphasis on marketing management. The business modules enhance your ability to think strategically and to evaluate how businesses operate globally in an increasingly competitive environment and equip you with managerial techniques skills in project management.<br/><br/>The course includes specialist modules in responsible marketing strategy and digital and data driven marketing. With a marketing specialism as part of your degree award, you’ll have an extra edge in employability. <br/><br/>There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper, and research-informed approach that’s needed for an honour’s degree at a UK university.<br/>This course is covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.

Joining Northumbria means joining a business-focused, professional university with a global reputation for academic excellence. Northumbria are currently ranked Gold for student outcomes, Silver for overall teaching excellence*, and a top 8 university for student life**. <br/><br/>Located in Newcastle, Northumbria University is home to an enormous student population of 31,170, and consequently, some of the best nightlife scenes in the country! Newcastle also has one of the lowest costs of living in the country (We Buy Any Home, 2024), so you don't have to break the bank to have fun either!<br/><br/>There's truly something for everyone at Northumbria! You can make use of the fantastic facilities including the £30 million flagship Sports Central. And if exploring is more your thing? You're never far from beaches, stunning countryside and local history.<br/><br/>Find out more about Northumbria and get in touch today!<br/><br/>* (Teaching Excellence Framework 2023)<br/>** (Uni Compare 2025 Rankings)