Business and Analytics BSc (Hons)

Discover the data driving business success.<br/><br/>Data analysts are curious. When presented with information they think critically, extensively explore all possibilities, and offer human interpretation alongside automated analytics.<br/><br/>Our Business and Analytics BSc (Hons) course provides you with the opportunity and skills to explore these techniques, identifying patterns, interpreting trends and ultimately informing business development and decision making.<br/><br/>You will learn in a diverse environment, building cultural and ethical awareness, important in the field of analytics where issues such as data privacy are vital.<br/><br/>Supplemented with broad business modules in you first year, you will gain interdisciplinary skills which will help you interpret data within a range of business contexts – from marketing to finance. This double-sided approach is valuable for tasks which you may encounter during employment; for example, forecasting sales when entering new global markets or assessing brand performance online to help inform digital marketing strategies. Having this knowledge of business and analytics together will ultimately help you stand out in your future career.

Joining Northumbria means joining a business-focused, professional university with a global reputation for academic excellence. Northumbria are currently ranked Gold for student outcomes, Silver for overall teaching excellence*, and a top 8 university for student life**. <br/><br/>Located in Newcastle, Northumbria University is home to an enormous student population of 31,170, and consequently, some of the best nightlife scenes in the country! Newcastle also has one of the lowest costs of living in the country (We Buy Any Home, 2024), so you don't have to break the bank to have fun either!<br/><br/>There's truly something for everyone at Northumbria! You can make use of the fantastic facilities including the £30 million flagship Sports Central. And if exploring is more your thing? You're never far from beaches, stunning countryside and local history.<br/><br/>Find out more about Northumbria and get in touch today!<br/><br/>* (Teaching Excellence Framework 2023)<br/>** (Uni Compare 2025 Rankings)