Marketing and Digital Communications (Online) MA

Become a master strategist and an innovative creator.<br/><br/>On this online Marketing and Digital Communications MA course, you’ll learn not just to react to the changing digital landscape but to use emerging technologies to innovate and lead marketing transformations for international audiences. <br/><br/>You’ll immerse yourself in the challenge of bringing modern digital brands to life, building a comprehensive working knowledge of marketing and branding strategy and learning how to recognise and adapt to the demands of client and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.<br/><br/>Why study this course at Falmouth?<br/>• Join an established global community of practitioners, gaining crucial cultural perspectives while building your networks <br/>• Future-proof your practice by learning how to leverage emerging technologies in your strategies and embed sustainability into everything you do, scrutinising companies’ ethical and green agendas<br/>• Work on collaborative industry-informed assignments, from SMEs in Cornwall to big global brands such as Unilever<br/>• Graduate as a forward-thinking marketing professional, equipped to embrace industry challenges and ready to step up to new career opportunities<br/><br/>Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.<br/><br/>Throughout this online masters in Marketing and Digital Communications, you’ll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you’ll create marketing plans, prepare briefs, craft content for a range of digital platforms and learn how to deliver a successful pitch to potential clients. You’ll also discover new marketing technologies and learn to research online audiences using digital ethnographies. At the end of the Marketing and Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your final major project.