Marketing BA (Hons)

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.<br/><br/>You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.<br/><br/>You will study emerging trends and gain real-world experiences through our partnerships with award-winning digital marketing agencies, giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.<br/><br/>You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.<br/><br/>This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme, making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career.<br/><br/>**Key features**<br/><br/><br/>* Our course structure gives our course a strong supportive identity – block teaching provides a collaborative environment, sense of community, peer support and facilitates gradual step-by-step mastery of key principles and skills allowing for diverse start points and learning styles. <br/><br/><br/>* Specific modules focused on helping you position yourself for a dynamic, creative and competitive industry.<br/><br/><br/>* We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance, our students worked on a live client brief on Samsung, allowing them to apply theory to practice. <br/><br/><br/>* The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.<br/><br/><br/>* Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.<br/><br/><br/>* On this course you can get involved in large-scale experiential projects - our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.<br/><br/><br/>* Learn about contemporary and global emerging trends. You will focus on areas such as sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers.<br/><br/><br/>* Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.<br/>

DMU’s goal is to help every student reach their goal, whatever that might be. It’s a leading institution in the heart of Leicester, with a 150-year history of academic excellence, industry-driven courses and a distinctive teaching approach.<br/><br/>From day one, your career is DMU’s focus. You’ll get guaranteed work experience opportunities with UK and overseas placements, internships, and personalised training. DMU has been named the UK’s Best University for Work Experience (RateMyPlacement 2024 & 2025), offering personalised careers support, industry connections, and placements with global names like Rolls-Royce and Adobe.<br/><br/>DMU is one of only a few universities where you’ll benefit from an innovative block teaching method. This means you’ll study one subject at a time, gain deeper learning and get better results. <br/><br/>DMU is situated in the heart of Leicester, a student city rich in culture, diversity and the best city in the East Midlands to live and work (Good Growth for Cities Index, 2024).