Marketing Management (Top-up) BA (Hons)

This one-year course is designed to emphasise the latest marketing practices used by successful organisations as they compete in increasingly complex, digital and global markets. It aims to reflect international business practices, cultures and legal frameworks to boost your confidence in dealing with diverse people and organisations around the world.<br/><br/>You will explore how to apply new marketing techniques and interpret knowledge with the chance to assess what is best practice to help find solutions to a wide range of marketing management challenges.<br/><br/>Through a range of mandatory modules, you can expect to develop critical knowledge and competencies in strategic marketing management, public relations (PR) and communications, and digital marketing, enhancing your employability and preparing you for the world of work. At the same time, you will have opportunities to develop your business skills and practice management judgment.<br/><br/>For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Coventry University are rated overall Gold in the Teaching Excellence Framework (TEF) 2023, recognising the high quality of their teaching and student experience. They also offer strong academic and well-being support, including their Phoenix+ programme and dedicated Success Coaches. Coventry is ranked a Top 5 Student City in England (QS Best Student Cities Index 2025), and they guarantee accommodation if you apply through Clearing.<br/> <br/>Coventry University is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they've built strong industry links to equip you with the real-world skills and creative thinking, and the confidence to make a meaningful impact.

<br/><br/>With campuses in Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study in the best location for you.