Marketing BA (Hons)

This course focuses on the discipline of marketing and will appeal to those with creative flair, an analytical mind and an interest in brands as commercial products and services, as ideas, and as charities and symbols in a variety of organisational settings.<br/><br/>Marketing plays an enormous part in our everyday lives – in fact, it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field.<br/><br/>**Key Course Benefits**<br/><br/><br/>* Prepare for your future - Prepare for a future career in marketing with a work placement. Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.<br/><br/><br/>* Latest tools and techniques - Learn from experienced staff who have worked as marketing executives, managers and directors of private and public sector organisations.<br/><br/><br/>Chartered Institute of Marketing (CIM) Graduate Gateway Programme<br/>This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.

Coventry University are rated overall Gold in the Teaching Excellence Framework (TEF) 2023, recognising the high quality of their teaching and student experience. They also offer strong academic and well-being support, including their Phoenix+ programme and dedicated Success Coaches. Coventry is ranked a Top 5 Student City in England (QS Best Student Cities Index 2025), and they guarantee accommodation if you apply through Clearing.<br/> <br/>Coventry University is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they've built strong industry links to equip you with the real-world skills and creative thinking, and the confidence to make a meaningful impact.

<br/><br/>With campuses in Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study in the best location for you.